Harness the power of content marketing and SEO combined to drive more traffic to your website. Many digital marketers fail to recognise that these two practices complement each other. When used together, they can have a powerful impact on your search engine result pages (SERPs). 75% of users do not go beyond the first page – making it vital for organizations to optimize their content and SEO strategies for maximum exposure. By merging content marketing with SEO, you can ensure that your website stands out from the competition.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating valuable, relevant and consistent content to attract and retain a target audience. It aims to drive profitable customer action by providing thought-leadership and useful answers to customers’ questions. When done correctly, it can be highly beneficial for businesses in the long run.
Organizations should have clear business and marketing goals in order to effectively use content throughout the sales and marketing funnel. Content can be used from building online visibility through various channels at the initial stage of sparking interest, all the way through to conversions.
Content comes in many forms, including informing and educating. It is useful across a variety of digital strategies such as search marketing, email marketing, and social media. Having a strong content marketing strategy will help organizations to communicate important information effectively to their target audience. With this in mind, businesses can create meaningful results from content marketing and grow their customer base accordingly.
What is SEO?
Search Engine Optimisation (SEO) is a marketing tactic that enables you to drive more quality and quantity of traffic to your website from organic search results on search engines, such as Google, Bing, or Yahoo. This type of traffic can be referred to as “free” or “natural”. In order to achieve this goal, digital marketers use a variety of tactics and some may require technical knowledge, such as: enhancing metadata, using the appropriate tags, creating strategic sitemaps, fixing broken links.
A key element of SEO practices is to optimise your site for valuable keywords. This will enhance your organic ranking for these same keywords and harness the power of content marketing to help build your SEO strategy.
By using all these techniques, your website can enjoy greater visibility on popular search engines and bring more visitors to it. This in turn, brings you higher sales and better ROI. It is important to note that if done right, SEO can be a long-term investment with significant returns.
The end goal of SEO is to ensure that your website appears prominently on the first page of search engine results. This will in turn, boost your web traffic and help you reach a wider audience for your business.
How Can Content Marketing Boost Your SERP Ranking?
Search engine optimization (SEO) is the most effective way of driving traffic to your website, as 94% of all searches are conducted through Google. SEO relies on optimizing content with relevant keywords so that potential customers can find it when searching on a search engine. By creating great quality, useful, and relevant content, Google will reward you with a higher ranking.
Content marketing is an integral part of SEO success. It helps to create new, informative pieces of content that incorporates your most valuable keywords. Rather than over-optimizing existing content, which can have a negative effect on search rankings, content marketing adds value to your website. Additionally, Google values new and updated content as it is quickly indexed and improves your ranking. The more content added around important keywords, the better chance you have of improving your SEO ranking.
“Content marketing can be a great way to boost your SERP ranking – adding fresh, useful, relevant content that utilises valuable keywords is key. Not only will it make your website more visible to customers, but Google will reward you the greater the quality of content.”
How Valuable Content can Drive Backlinks and Boost Domain Authority
Content marketing is a great way to promote your website, boost organic keywords and increase the number of backlinks. Google’s domain authority (DA) measures a website’s reputation and ranges from 1-100; the higher the DA, the more reliable your content is perceived by Google.
To improve your DA score, you need to create quality content that other websites want to link back to. This can be achieved through a well-developed content marketing strategy and may require additional help such as digital PR or social media amplification. Valuable content is the key to driving backlinks and boosting domain authority, taking you one step closer to appearing on the first page of Google SERPs.
Successfully integrating digital marketing strategies requires four key steps.
1. Set objectives
It is essential to establish clear goals for both SEO and content marketing that are measurable, such as increasing website traffic or conversion rates.
2. Conduct keyword research
Researching keywords relevant to your target audience will help you create content they are likely to seek out. Utilize industry digital marketing tools, such as SEMrush, Moz, and Keyword Planner, to determine search volume, competition levels, and average bid costs for keywords.
3. Optimize content
Creating SEO-friendly content that includes keywords and is optimized for mobile use is necessary for improving ranking in SERPs. Ensure that all on-page SEO factors such as internal links, title tags, headers, meta descriptions, keywords optimization and alt tags are included for best results.
4. Amplify
Social media promotion and digital PR activity can help get your content out there even further. To take it one step further, consider outreach content or guest posting to generate high quality backlinks.
By merging SEO and content marketing, businesses can reap the rewards of greater conversions and leads from organic website traffic, resulting in a better ROI.